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RESEARCH REVEALS INSIGHT INTO CONSUMER BILL PAY PREFERENCES AND

 

AN INCREASING TREND TOWARD EXPEDITED PAYMENTS

 

Updated Research commissioned by Fort Knox National Company with Crone Consulting and Javelin Strategy & Research Identifies Consumer Bill Payment Preferences and Increasing Use of Electronic Expedited Payments

 

San Diego (May 8, 2006) – An extensive, new study into the habits of consumer bill payers has revealed both compelling evidence and confirmation that consumers are increasingly turning to electronic methods to pay their bills and prefer to make those payments directly with their biller. The study also shows that consumers are turning to expedited payments to pay their many bills as close to the actual due date as possible and they have a variety of preferences for making those payments.  For example, while payment by phone is still the principal method of expedited payment, a growing number of consumers prefer to use the biller’s direct web site to make payments. These are some of the pivotal findings of Fort Knox National Company’s second annual consumer preference study. The findings of this new study are being presented today at the NACHA Payments 2006 Conference in San Diego.

 

Fort Knox National Company, a leading provider of electronic payment solutions, commissioned their second annual Bill Payments and Expedited Payments Survey from Crone Consulting and Javelin Strategy & Research. The intent of the study was to identify key motivations and trends in the use of electronic payment services.

 

“Do not underestimate the value perceived by consumers in a biller direct solution.  Consumers are expressing clear preferences for how they want to pay their bills.  By understanding payer behaviors, companies can develop strategies that support their overall profitability and customer relationship management objectives,” said Paul Flanigan, Fort Knox National Company’s chief marketing officer.  “Although bank-based consolidator and biller direct payment channels are both high in preference, when you combine all the biller direct payment options, it is a compelling element that two-thirds of bill payments are going through billers’ channels.”

 

The study also points to an increase in expedited (last minute) bill payment.  “We are seeing the impact of cycle billing in the survey results,” said Richard Crone of Crone Consulting. “Cycle billing complicates personal finances by spreading payment due dates over the course of the month. The date on which consumers pay their bills has become a critical personal financial management issue.”  According to the study, cash flow has become a factor of greater importance in the timing of payments, growing from 48 percent to 54 percent year-over-year. Consumers are turning to expedited payments in direct correlation to cash flow.

 

The study divulged a number of explanations for the consumer trend toward utilizing expedited payments to pay billers directly. Avoiding “late fees” was again the top overall reason cited for using expedited payments, increasing from 64 percent to 72 percent year over year. Consumers also indicated a strong desire to preserve credit ratings. The widespread and long-time use of late fees by billers has established a fundamental demand and value proposition for expedited payments and associated convenience fees. Billers are motivated by these indicators to provide relief through the option of expedited payments. Another very significant point brought to view by the study was the high percentage of consumers indicating that they are willing to pay a convenience fee of $1.00 to $5.00 in order to avoid a late fee or any potential negative impact to their credit rating.

 

Demonstrating that a majority of consumers are now embracing technology to make expedited payments, 44 percent were shown to be made by phone, while Internet usage increased from 31 percent to 40 percent, according to the research findings. Looking at the entire body of research, only eight percent of those making expedited payments do so by rush delivery or overnight mail; only six percent use walk-up money transfer and/or wire services.

 

Fort Knox National Company provides service offerings in all avenues of payment processing, including Automated Speech Recognition, customer service representative-based payments and Web payment options, with integrated reporting capabilities across all channels.

 

Additional key findings of Fort Knox National Company’s latest research include:

 

Bill Payments

 

  • Checks and Automated Clearing House (ACH) payments are the most common forms of bill payment. Automatic debits via ACH are gaining ground quickly against other payment types.
  • More than half of respondents have paid bills through biller web sites within the last six months. Consumers indicate their main reasons for using these biller web sites for payments include saving time/money, speed of delivery and immediate verification of payment. Fifty-seven percent of survey respondents regularly use a biller’s web site to make payments, indicating there is further opportunity to grow.
  • More than a quarter of all phone bill payers are regularly using phone payments, while one third of respondents have paid through the phone within the last six months. Consumers cite speed of delivery as the main reason they make payments via the phone.
  • U.S. mail ranked as the most preferred method for paying bills (28 percent) followed by biller direct (25 percent) and bank web sites (22 percent).

Expedited Payments

 

  • The user base for expedited payment remains fairly constant, with one in five respondents using expedited payments in the last 12 months, however the frequency of usage of expedited payments is growing.
  • Phone is still the most common channel for expedited payments, although the Internet is a close second.
  • Expedited payments are most commonly used for credit cards, followed by utilities, car and mortgage loans, phone and cable/dish services and insurance. The use of expedited payments nearly doubled for utilities in general.
  • Respondents were most willing to pay for expedited payments for mortgage and car loans, followed by credit card, insurance, utilities and telecommunications services.

 

“This research, once again, clearly demonstrates that there is an opportunity to translate a ’cost of doing business’ into a ‘new line of business.’ To reach that audience, Fort Knox National Company continues to engage the market with a dialogue that leads to a deeper understanding of shifting payment preferences,” said Crone. “To seize this opportunity requires that billers support all major electronic channels: Internet, Automated Speech Recognition, and customer service representative-based payments.”

 

About Fort Knox National Company

 

Fort Knox National Company is a leading provider of flexible, seamless and integrated electronic payment solutions, delivering more ways to capture the undiscovered value in electronic payments and remittance. The company processes $30 billion in payments annually for more than 300 companies in the utility, mortgage, insurance and financial services industries. Founded in 1985 and headquartered in Elizabethtown, Kentucky, Fort Knox National Company offers billers leading-edge Automated Speech Recognition IVR, Internet, and in-house payment options, which fully integrate consumer payment origination, remittance, reporting and support. Fort Knox National Company’s affiliates include Military Assistance Company (www.macallotment.com), the nation’s largest processor of automatic payroll deductions for U.S. military and federal civil service employees.