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Mobile payment is not just about payment, it is about harnessing and protecting your data, especially customer and transaction data.
Mobile payment at the point of sale, controlled inside a retailer's or bank's own mobile app, can be used to reduce costs and leverage real credentials, recorded transactions and stated preferences with other “Big Data” such as location, timing, social postings, etc. to improve marketing and sales by making the customer known and contactable.
In the course of advising leading retailers and financial institutions, Crone Consulting LLC has identified Five Mobile Trigger Points™:
- Discovery, locating & navigating
- Check-in, preference-driven offers & proximity triggers
- In-Store enhanced customer self-service
- Mobile Payment & check-out
- eReceipts, post-sale promotions & social sharing
While each trigger point represents meaningful risks and opportunities for retailers, banks, and others, Mobile Payment & Check-out is the foundation that enables real customer interaction and ongoing communications, enabling a new era of targeted and customized marketing and service.
Our team of seasoned professionals provide the financial services, retailing, wireless communications industries and others with
- market intelligence and company insights
- extensive experience serving suppliers and buyers of electronic payment services
- a proven investment, merger and acquisition track record in electronic payments
- marketing and sales plans for new business and service ventures in electronic payments
- A structured methodology that provides verifiable, measurable and observable criteria for comparing rival payment products and services
CEO Richard Crone and Managing Partner Heidi Liebenguth are frequent speakers at industry conferences and events. You may contact then via email here.
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