The payments world is changing daily. Disruptive technologies enabling Mobile Banking, Mobile Payments and Mobile Marketing are propelling Customer Self-Service (CSS) to new levels.
Financial institutions, merchants, and mobile carriers need to move quickly to define their mobile strategy and implement solutions for riding what we characterize as the three waves in mobile financial services, namely:
1. Mobile Banking - Customer Self-Service (CSS) extensions that are typically available through the Internet or Voice Response Unit (VRU), optimized through one of the various mobile sub-channels such as text-based, simple message service (SMS), mobile browsers using the Wireless Access Protocol (WAP2), downloadable proprietary applications loaded on the phone and several other different options under development in the marketplace today.
2. Mobile Payments - Enabling cell phones to initiate payments in the physical, point of sale and virtual worlds such as tap and go situations using Near Field Communications (NFC) technology, person to person via SMS and many other novel ways now being developed to facilitate mobile payments.
3. Mobile Marketing - Utilizing two-way interactive functionality for “review and release” transactions, alerts, loyalty programs, instantaneous location- specific offers, electronic coupons and the like.
Our team of seasoned professionals provide the financial services industry with
market intelligence and company insights
extensive experience serving suppliers and buyers of electronic payment services
a proven investment, merger and acquisition track record in electronic payments
marketing and sales plans for new business and service ventures in electronic payments
A structured methodology that provides verifiable, measurable and observable criteriafor comparing rival payment products and services
